Search engine optimization is crucial to all law firms. When it comes to lawyer SEO, attorneys should know why it is so important. With that said, below are a few of the top reasons why search engine optimization is so important.
First reason is that SEO can be used to reach a highly targeted audience, such as those searching for personal injury lawyers due to being injured in a car accident. Another example is reaching people who want to file a medical claim or negligence claim. When an attorney’s website starts ranking high in the search results, then their site will reach their targeted audience and will increase the number of leads their site generates. These leads will be warm leads, which are the best types of leads because they have a higher chance of converting to paying clients.
Second reason is that when an attorney’s site ranks high in Google’s search results, then their site will be looked at as reputable and searchers will instantly trust the attorney or at least trust their site. This is because most people don’t go past the first few pages of Google when looking for any kind of info. They tend to look at sites on the first page as being the most trusted, as well as sites on the next page or two. If an attorney wants to be looked at as being trusted and reputable, then they should look into having SEO done on their site.
Third reason is all about getting a better ROI, which tends to be far greater than traditional marketing and advertising methods, such as radio advertising, phone book advertising, marketing via postcards, mailings and so forth. When compared to costs, it tends to be cheaper to do SEO than other forms of advertising. However, it is worth noting that in order to reap all of the potential benefits of SEO, attorneys should hire an SEO agency. An agency that has worked with attorneys in the past will have a good idea on how to rank content for law firms.
Fourth reason is all about being more competitive. It doesn’t matter what type of law or clients a lawyer represents, they face stiff competition from other attorneys. The chances are their competitors are already using SEO, and as a result generating more leads and getting more clients. If an attorney isn’t using SEO, they could end up being crushed by competitors.
Lawyers who implement a solid SEO strategy will improve their chances of becoming more competitive. It may take a few months for SEO to kick in. However, once SEO really works its magic, then an attorney will become far more competitive.
Those are the top reasons why lawyer SEO is so important. If an attorney wants to reap all the benefits of SEO, then they should consider hiring WebClimb. The company consists of highly skilled SEO experts who know how to get content and websites ranked high in the search engines results pages. They can provide attorneys with a comprehensive SEO strategy.