There are almost a million apps available for download in the app store, and those staggering numbers alone make it hard to stand out from the crowd. Mobile app developers understand the importance of a well thought out app marketing strategy as that’s the only way to get users to download the apps. Before you upload your apps for the general public to use, give some thought to your marketing strategy by using the tips below!
Optimize For The App Store
Your app needs to be optimized for the app store, much like you would do with your website and SEO. The way that this optimization is different is that it requires more thought and your app is ranked based on several factors. The most important factor being your title tag, which should ultimately reflect what your app does.
Use Facebook Marketing
It’s quite surprising how many app developers fail to recognize the importance of using Facebook for their marketing efforts. By using targeted ad campaigns and setting up a profile, your app could attract more attention than in the app store. This is all part of engagement that the post on www.muddx.com researches more closely.
Build Referrals Into The App
Marketing your app shouldn’t be an afterthought after everything’s said and done. Your app should be developed with what we call viral mechanics inside. These features should make it easy for users to refer friends and family or to share the results of the app.
Get Users To Review
One of the biggest factors of success in creating an app is to get users to naturally write reviews. We’re talking about actual users writing reviews and not just uploading fake comments that may trigger Google as spam. One of the best and easiest ways to get people to review your app is to ask them to do so through the app and provide perks such as free credits or insider coupons.
Use Email Marketing
If you’re developing an app whether for your business or you’re an actual app developer, it’s important to utilize email marketing. Let people on your marketing list know about your latest app and how it could benefit them to use it. People are going to have a positive response towards your app if you’re the first one to tell them about it and they trust your products.
Aim High With Guest Posts
Guest posting on relevant blogs that your target audience reads can drive more traffic to your app, but you must tread carefully. It may be harder to post for prestige blogs such as Mashable or The Huffington Post, but one post alone can make your app, whereas, posting on obscure publications could hardly yield the same results.
Marketing your app is an integral part of its success. You can’t just create an app without giving your marketing strategy any thought. Hoping for the best is never going to work, especially not when you have nearly a million competitors. What will make your app different is that you marketed it to the right audience!